Value Proposition Review
Test whether the current value claim is specific, differentiated, and provable.
A review of existing value-proposition language against the customer, need, outcome, alternative, and evidence it invokes. The work identifies vague claims, mixed audiences, unsupported economics, and missing differentiation while documenting the strongest raw material for a later customer value proposition.
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Early sections may establish
Existing value claims
Intended customer and decision
Need and outcome alignment
Final content, form, and document combinations depend on the engagement scope.
PURPOSE IN THE BROADER BUNDLE
Why this work product matters to the patent transaction.
Spark uses this review to decide whether current messaging can support early discussion or needs a full Focus rebuild. The findings also show what market and customer evidence Illuminate should collect.
Document-specific structure
Sample table of contents
01
Existing value claims
Intended customer and decision
Need and outcome alignment
Differentiation test
Evidence and credibility gaps
Language to retain or retire
Inputs required for final proposition