Transaction Positioning Statement
Place the opportunity in a category that makes strategic sense to buyers.
A positioning statement defining the target market, frame of reference, distinctive value, competitive alternative, and reason to believe. It selects the transaction category that best supports the intended transaction rather than accepting the category originally used in product marketing.
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Early sections may establish
Target market
Frame of reference
Competitive alternative
Final content, form, and document combinations depend on the engagement scope.
PURPOSE IN THE BROADER BUNDLE
Why this work product matters to the patent transaction.
Positioning gives every downstream document a consistent strategic frame. It helps a patent buyer or licensee understand how the portfolio could strengthen a business, product line, platform, or defensive position.
Document-specific structure
Sample table of contents
01
Target market
Frame of reference
Competitive alternative
Distinctive value
Reason to believe
Positioning variants considered
Final positioning statement